Question: How is Quora useful for real estate/mortgage industry professionals?
Answer: First, some background. The “online information market” Quora is a crowdsourced question-and-answer site whose value is information. “In essence, Quora takes the best of the social web and seeks to build a solid platform for sharing topical information,” writes Damond Nollan.
Ask the Quora community What are the best iPad apps for productivity?, for example, and you’ll find answers from app designers, usability professionals, and Apple product managers themselves. You’ll see experts’ real names and credentials, not just their Twitter handles or Yahoo! usernames. “Like” a Quora expert in your topic of choice — or follow a certain subject — and stay in the know.
So, back to our question. What is Quora’s benefit for real estate/mortgage industry professionals? Consider these uses:
Follow topics, questions, and users that interest you. What are experts saying right now about the Dodd-Frank Act? What are the best websites for information on GSE reform? What questions has Aol.’s Steve Case answered? As with other social web sites, the more topics you follow, the richer your home feed will become.
Use Quora to seek credible answers to your questions, quickly. Most people log in to Quora with their Facebook, Twitter, or email credentials and do not answer questions anonymously. Another level of credibility: Quora users have the option to endorse or comment on questions and answers, resulting in the highest-ranked content being bumped to the top of a page. And when a question about Facebook is answered by Mark Zuckerberg himself, Quora users trust the response to be legit.
Answer questions in your area of expertise — and build your brand. A veteran real estate appraiser would likely have a wealth of answers for the questions on Quora’s Real Estate or Real Estate Technology pages. So by providing quality answers on Quora — remember, the better the answers, the better the chance other users will promote them — the appraiser builds his own brand and sets himself apart as an expert in front of his colleagues.
Connect with your existing friends and followers from Twitter and Facebook. Community is everything, and Quora offers another avenue to interact with your online community. Also, Google Search announced a new connection on Feb. 17: As of today, the search engine blends results from Quora, Flickr and Twitter throughout the search result page.
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